Marketing Essay Example | Topics and Well Written Essays - 2750 words - 2

Marketing - Essay Example Else it is only going to add to the problem of putting a product in the market which does not suit the customer and which nobody is willing to invest into. Hence primary surveys such as understanding the customer’s expectations, segmentation of the markets as per age and gender etc are required. Following tables indicate the findings of such surveys. People within and outside the organizations are extremely crucial for the success of the product or service. Organization cannot afford to forget the people who make the product or the service happen in the market 1. Protection is offered for the structure, any non moveable items 2. It needs to cover the cost of rebuilding which is apart from the market value of the property. 3. The risks covered under the insurance policy could range from fire, explosion, theft, to social riots, earthquake, and landslides 4. Contents insured would be any moveable item which the insurer would take along with him. 5. Clear instructions on services provided along with after sales services. Marketing and promotional activity will have to be aligned with the customer base that needs to be addressed. Home insurance industry should also take into account the state of economy while promoting the product. The promotions can happen through various media such as virtual and real. Direct marketing also features very predominantly in marketing and promoting home insurance. Insurance companies these days deal not only with the in house sales staff but also through the people who are appointed as advisors. It is necessary that both these factors pay attention to the name and reputation of the company providing insurance. Along with efficiency they should also be trained to be customer friendly and supportive. These people should also be knowledgeable, compassionate and understanding. The system of selling a home insurance policy and further servicing it should be based on clarity, honesty and transparency for the customer. There is

Corporate Social Responsibility Movement Essay Example | Topics and Well Written Essays - 2000 words

Corporate Social Responsibility Movement - Essay Example It is evidently clear from the discussion that the history of CSR in the UK had been a smooth one before the hurdles began making this one of the most difficult processes to undertake in the country. The aim was to provide a link between the corporate and the society, something that would see the regulation of activities within the required platforms. This would also see the growth of regulation based on the impact of transnational corporations that were setting base in the UK at the time. When the late nineteenth century saw a growing number of corporations in the world, the debate regarding the link between the corporations and the society became a debate that was in the public domain. The aim was to introduce new policies that would see most of these huge corporations share their profits with the society, or initiate new projects that would create and enhance regulation within the society. In the 1920s and 19230s, the main CSR strategies in place were trustee management that sough t to maximize wealth creation and growth of the community. From the 1930s to the 1970s, the corporate period was in motion and the UK companies took social responsibilities as the government did. The late 1970s saw the companies take up specific issues to handle, while the 1980s saw an increased responsiveness to community affairs. The 1990s and early millennium saw an increase in the CSR concepts as they became the base-point of completing other points of growth for the society as a whole. During the early twentieth century, companies were always working on meeting their demands while creating and enhancing new platforms that would see them prosper. However, this would imply redirecting their profits to other social causes as a means of meeting the key demands of the society. The main aim was to proceed with a new mentality that would see corporations in the UK grow further while still having the main ideas of the society in place. One problem that arose during the initial stages o f creating a strong CSR program at the time was the lack of a decisive definition of the term.